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Keep service professionals on top of everything you do

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There are many factors that determine excellence in a company's customer service. Among them we can highlight the training of the team of professionals . It's not enough just engagement and determination to offer a good job to the consumer, isn't it? First, because it's necessary that the employee has, at least, basic theoretical notions of service. Concepts such as empathy , efficiency, communication and the importance of the service for the success of the business are essential. Second, for the reason that customers present a high-demand profile, mainly due to the extensive contingent of options in the market.

How to implement customer service training in my company?
Therefore, understanding the relevance of investing in training in the company, we will see how to do this based on five fundamental tips. Our intention is not to present a ready-made formula, nor to establish a straitjacket in the form of absolute truths. These are general ideas from the area of ​​management and success cases in customer service, which will serve as guidelines. Follow up!

1. Empower employees with theory and practice
This issue is central to any technical training: uniting theory and practice. Transmitting knowledge and providing possibilities to practice the function are two elements that must go together. A training that only captures ideas and examples is shallow, as is a course focused only on execution. It takes understanding and practice.

2. Know the types of training
There are many training models that already exist on the market and it is worth knowing each one of them through benchmarking . We can quote:

customer approach;
communication and expression;
Portuguese language;
marketing;
product or service offered;
procedures and processes;
organizational culture;
enhancement of functions;
etc.
3. Provide adequate resources to employees
Technological customer service solutions are frequently developed and brought to market. It is important to be aware of these new features and implement them in the company. Resources and tools should be made available already in training so that their use is maximized.

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